Beverly Wilkins elevates companies skills through coaching and board-level management and an intrinsic part of a business's success. Beverley's coaching is a valuable link in a business's performance.
We agreed to boldly move away from her corporate aesthetic as this could separate her from her competitors. A playful, friendly and approachable identity referencing the 'link between' was created.
The marque has fluidity and movement with an adaptive quality, offset with a minimal typographic approach for each discipline; leadership, coaching or training. The succinct strap-line 'Making Business Work' takes a reference to the BW initials.