The Extreme Leaders experience brings true transformation through support and leadership programmes driven by world-class leaders. The brief was to create a new identity, website and brand communications. It was necessary for something future-proof that would resonate and empower their current clients whilst appealing to a new target audience.
Endurance, strength, camaraderie and discipline run through everything the organisation do, so it perfect sense to take inspiration from military Insignia and modern heraldry.
The concept 'earning your stripes' (deserving a position, status or reputation through work or achievements) was at the forefront of the idea, which included the E & L hidden within the marque.
The project involved brand identity, communications & website design.