SYHA is a housing association that is constantly innovating, not just building homes but adopting the ethos of building people, communities, homes and partnerships. People are at the heart of everything the association do, and this needed to be reflected in the annual report.
Moving away from corporate literature and creating something unique and relevant for everyone was a key objective when approaching the concept.
I wanted to create something that could happily sit on a kitchen table but also an office desk, so the ubiquitous newspaper format was adopted.
I wanted to create something that could happily sit on a kitchen table but also an office desk, so the ubiquitous newspaper format was adopted.
Based on the idea of building blocks, a selection of layouts using portrait photography were designed supported by a handwritten script alongside corporate typography.
